#SmearforSmear: Why women are posting smeared lipstick photos

It isn’t a fashion faux pas in your Instagram feed — celebrities and women around the world are smearing their lipstick for a good cause.

Smeared_Lipstick_by_Falln_StockThe new #SmearforSmear social media campaign and hashtag, spearheaded by UK-based organization Jo’s Cancer Trust, aims to raise awareness during Cervical Cancer Awareness Month this January. Participants post selfies with smeared lipstick, encouraging women to get regular Pap smears to screen for cervical cancer. Then, similar to the viral ALS Ice Bucket Challenge, they nominate friends and family to do the same.

Cervical cancer, usually linked to serious cases of the HPV virus, is the most common cancer in women under 35 in the UK (eight women are diagnosed every day). It’s the third most common cancer for women worldwide.

In the U.S., more than 12,000 women are diagnosed every year, and more than 4,000 die.

As many as 8 million adult American women haven’t had the necessary checkup in the past five years.

Read more at Mashable

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Image Credit – falln stock

About Albert N. Milliron 6987 Articles
Albert Milliron is the founder of Politisite. Milliron has been credentialed by most major news networks for Presidential debates and major Political Parties for political event coverage. Albert maintains relationships with the White House and State Department to provide direct reporting from the Administration’s Press team. Albert is the former Public Relations Chairman of the Columbia County Republican Party in Georgia. He is a former Delegate. Milliron is a veteran of the US Army Medical Department and worked for Department of Veterans Affairs, Department of Psychiatry.

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