Google is one of the biggest companies in the world due to its innovation and vast range of products and services. In Google’s most recent press release, it announced its newest project, the ‘Android Wear’ OS.
Android Wear isn’t just another smartwatch—it’s set to become the driving force behind a diverse lineup of wearable technology.
- 55% believe Android will become the market leader in 3 years.
- 54% prefer fashion to function for wearable devices.
While competitors’ smartwatches, such as Samsung’s Galaxy Gear and Apple’s upcoming iWatch, will certainly give consumers some additional selection, here are five reasons Android Wear will be the major market leader for wearables.
Early Market Entry
Google is getting into the wearable market early. By the time the first major competitor products show up, Google’s devices will already be saturating the market. Also, depending on the range of functionality the Android Wear delivers, Apple and others may have to do some last minute engineering adjustments to make their wearable debut attractive to consumers.
When 1World asked its members if they were interested in a smartwatch linked to their phone 71% expressed interest. With only 3% of respondents already owning a smartwatch, there is a huge potential for early entries into the wearable market.
The first Android Wear devices will be available later this year, and Motorola, Samsung, HTC, Intel, LG, and more have signed on as hardware developers. Because Android Wear is just an OS, individual manufacturers will all be able to design their own take on the smartwatch without worrying about creating their own Operating System. This means the developers can devote more time to the aesthetic factors of the device without spending additional resources on software functionality.
Since 54% preferred fashion to function for wearable devices there will be an obvious advantage to developers who choose to implement Android Wear for their devices. Brad Kayton, 1World’s Chief Marketing Officer shared his views on the subject after his trip to CES this year:
“I think the thing that ever increasingly will win wearers and adopters of all these new technologies, will be “form.” While early adopters will wear an almost mini-computer on their wrist, the other 95% majority of the population won’t.”
Internet of Things Connectivity
One of the best things about Android Wear is how it fits together with your entire range of home products, not just your smartphone. Google’s recent acquisition of Nest poises Android Wear to become a powerful tool for many internet-enabled household devices. Have a smart garage door, thermostat, or windows? You’ll be able to control your home simply using your voice.
Even though fully integrated smart-households have not become the mainstream, 39% want to control appliances with their smartphones. When broken down by demographic, 57% who reported an income above $100k, 54% aged 21-40, and 45% of single people were interested. (Source: 1World Online)
Google made the right decision by adding voice functionality to their device. Not only is Google’s voice recognition one of the best on the market, smartwatches have a limited display area to show information. Smartwatches with touchscreens and keypads are especially difficult to interact with and voice recognition will help make interacting with your smartwatch.
Android Wear rolls multiple functions into one device—it can text message, answer calls, track fitness data and more. Jawbone Up and Nike’s Fuelband+ might be great for tracking fitness, but that’s all they can do. As wearable technology continues to grow up, we will continue to expect more from each device and unless a device has a very specific use, like medical monitoring, consumers won’t want to manage multiple devices.
What do you think about Google’s Android Wear OS?