Republican National Chairman Reince Priebus said Tuesday that the GOP needs to step up its outreach in the black community, and not just before a big election.
“We have suffered as a national party for becoming a party that has shown up once every four years, about three months before an election. That is a losing strategy, and it has come to an end.”
The Republican National Committee made it a priority to reach out to minority voters after the 2012 election.
“Guys, I want to make you proud of this party,” Priebus told a mostly black audience of about 300 people, including Hilary Shelton, the D.C. bureau director of the NAACP, CNN reported.