Megyn Kelly blew out Rachel Maddow in the key demo on Tuesday after losing to her the night before.
“I have never seen it in all my years of cable,” says Phil Griffin.
Phil Griffin, president of MSNBC, says there’s something fishy about Tuesday’s ratings for the Fox News Channel, which were up significantly from a day earlier when Fox News debuted its new schedule. And he wants an investigation.
“Monday we had a really good day in the key demographic. On the night that Fox News debuted their three shows, we either tied or beat them in those hours,” Griffin said at a briefing, according to TVNewser.
Read More – The Hollywood Reporter.
Megyn Kelly Clobbers All of Cable News In The Demo
What a difference a day makes. On her debut night Monday, Fox News Channel’s Megyn Kelly placed second in the key adults 25-54 demo to her MSNBC competition Rachel Maddow. On Tuesday, Kelly’s ratings skyrocketed, and her demo numbers were the highest on cable news, even topping the reliable leader in that category, Bill O’Reilly.
Kelly averaged 2.76 million total viewers and 623,000 demo viewers. “The O’Reilly Factor” was still tops in total viewers, though not by the significant margin it usually is, averaging 2.98 million total and 578,000 demo viewers. “Hannity” averaged 2.17 million total viewers and 517,000 demo viewers, while “On the Record” averaged 1.81 million total viewers and 317,000 demo viewers at 7 PM. All won their respective timeslots in both categories.
Read More – TVNewser
Cable News Ratings
|Net||7PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FOXN||ON THE RECORD W/GRETA||1783||292||662|
|CNN||ERIN BURNETT OUTFRONT||631||188||301|
|MSNB||WITH C. MATTHEWS||1172||255||512|
|Net||8PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FOXN||THE OREILLY FACTOR||2755||343||881|
|MSNB||ALL IN W/ CHRIS HAYES||850||179||373|
|Net||9PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|FOXN||KELLY FILE, THE||2400||376||852|
|CNN||PIERS MORGAN LIVE||530||157||246|
|CNBC||AMER GREED THE FUGITIVES||228||80||157|
|Net||10PM||P2+ (000s)||25-54 (000s)||35-64 (000s)|
|MSNB||W/ L. ODONNELL||1005||255||504|
|CNBC||AMER GREED THE FUGITIVES||163||85||105|
|HLN||HLN AFTER DARK||249||94||174|
Cable News Ratings Via TVbytheNumbers.
Megyn Kelly Beats Maddow in Ratings, MSNBC Demands Investigation
MSNBC President Phil Griffin wants reporters to investigate why his network’s viewership ratings plummeted last week after Megyn Kelly’s new show on Fox hit the airwaves and took a particular beating on Rachel Maddow’s program.Read Latest Breaking News from Newsmax.com
Via Hot Air.
Now, admittedly I don’t work in the television industry, but these numbers really don’t look all that strange to me. On the first night of the show, The Kelly File lost to Maddow by 10,000 viewers – essentially a tie. On the second night, Tuesday, Kelly shot up to a 573,000 to 261,000 victory over MSNBC. On Wednesday and Thursday, Kelly tapered back to 384,000 and 376,000 while Maddow got 291,000 and 288,000 respectively. Is any of that really “shocking” to anybody? On the very first night that a new show launches, people might not even know about it yet. If they aren’t used to tuning in at that hour and didn’t happen to catch any promos, you might expect the first show’s numbers to be on the weak side. But as soon as it does launch and everyone is talking about it, you might see a big surge, including people who might not normally be watching a cable news network at that hour, just to see what’s up with all of the buzz. And then the numbers seemed to settle into a fairly typical spread, with Fox beating MSNBC by a roughly 25% margin – again, not really that unusual.
Does this merit an investigation into Nielsen, and to what point? They’ve been doing this for a very long time now, and while that’s not to say that they won’t run into the occasional aberration, they tend to be fairly spot on. What possible motive could they have to intentionally jig Fox’s numbers which would justify the inevitable backlash against them if they were found out? This sounds like some deliciously sour grapes on the part of Griffin to me, as opposed to some sort of conspiracy against Maddow.
Hard to believe MSNBC isn’t consistently beating Fox News, especially now with gems like “Up Late with Alec Baldwin.” The premiere was last night, and the show’s energy level made the PBS Newshour look like a Japanese game show.
Baldwin promised a different kind of show with controversial guests. His first guest on the first show was NYC mayoral candidate Bill DeBlasio — for the entire hour.
Via Michelle Malkin