Social Research Platform Provider 1World Announces Engaging “True Identity” Feature; Reveals More Customers and Partners
Unique Analytical and Visualization Capabilities Introduced, Users Can Explore How They Compare to Others and How They Profile Across Hundreds of Topics
SAN JOSE and SAN FRANCISCO, CA. – September 10, 2013 — 1World Online, an opinion polling and data analytics company, today announced at the TechCrunch Disrupt event the addition of “True Identity” – a feature that will allow users to compare their opinions and themselves in relation to the world. Additionally, 1World announced partnerships with several companies including Netgear (NASDAQ: NTGR), Luxoft (NYSE: LXFT), NephoScale, Zuca, Maximize Social Business, Politisite, Creative Strategies (owner of popular site Techpinions.com), fleshing out their previously announced B2B monetization strategy and setting the pace now within its sector.
With the newly launched True Identity capability, users will now be able to see a comparison of themselves across major profile categories within the general voting population such as gender, marital status, age, political affiliation, education and income level. True Identity will also display a visual demographic composite profile of a user based on their opinions. For instance, a 25-year old, democratic male with a Master’s degree may have a “True Identity,”, based on his opinion polling answers, more like an older Republican female with no education and low income on a certain topic. A summary avatar of the composite profile sums up the True Identity results and this is available on any one of the hundreds of topics 1World covers with its polls in dozens of categories, such as entertainment, politics, sports, technology, health, and current events, to name a few.
“1World’s new True Identity feature offers an easy and visual comparison of the voter’s profile,” said Alex Fedosseev, co-founder and chief executive officer of 1World Online. “Based on what 1World has seen with its users, there is a great demand for people to understand their views in relation to others. We started with statistical breakdowns of a user’s voting results and have now added a new layer of “personal analytics” to the picture. We look forward to expanding our user base significantly with the introduction of 1World’s True Identity capabilities.”
1World’s latest partners will be able to take advantage of the company’s new features. 1World offers a B2B subscription service, which provides unique and valuable insight on consumer opinion in order to identify and respond to key market trends as early as possible. 1World’s timely polls provide businesses with the ability to perform fast and effective consumer market research, in near real-time, and keep their finger on the pulse of target markets. 1World is exhibiting its new features and capabilities, both for end-users and corporate clients, at the annual TechCrunch Disrupt event in San Francisco this week.
About 1World Online
1World Online is based in Silicon Valley with offices in San Jose, Calif. The 1World service is available now on the Web at 1Worldonline.com, for iPhone in the App Store and for Android devices in Google Play. Please visit us at http://www.1WorldOnline.com.