The National Rifle Association is taking its relationship with racing to a new level as the title sponsor of a NASCAR Sprint Cup Series race.
“It’s not about politics. It’s about sports marketing,” TMS president Eddie Gossage said Monday after the announcement of the one-year agreement with the NRA that includes a renewal option.
The April 13 race at Texas, the first scheduled night race in the Cup Series this season, will be known as the NRA 500.
NASCAR issued this statement after the announcement Monday:
“Race entitlement partnerships are agreements directly between the track and the sponsor. NASCAR reserves the right to approve or disapprove those sponsorships. The race sponsor for Texas Motor Speedway’s April event falls within the guidelines for approval for that event.”
— Texas Motor Speedway (@TXMotorSpeedway) March 4, 2013
— Nate Ryan (@nateryan) March 5, 2013
One reader who found out that the NRA was Sponsoring a NASCAR race was less than enthused. We take it she didn’t know that NASCAR roots come from running an illegal liquid during prohibition. I am sure those Moonshine runners kept slingshots (not Guns) in their souped up cars. So it is OK to support Hooch the running tradition, but add a Gun to the mix, they are Dead to her.
— Kari Hope (@TyJuanOn) March 5, 2013
— Alana Rocha (@viaAlana) March 5, 2013
— NRA News (@nranews) July 4, 2012
- NRA to sponsor Texas Sprint Cup race in April (espn.go.com)
- NRA title sponsor for NASCAR Cup race in Texas (reporternews.com)
- NASCAR Daytona 500 ‘Drivers and Danica, start your engines’ (politisite.com)