Pew: The Obama Thrill is Gone for Mainstream Media, MSNBC has 71% anti-Romney Coverage

From the conventions to the eve of the final presidential debate, Barack Obama and Mitt Romney have both received more negative than positive coverage from the news media, though overall Obama has had an edge, according to a new study.

That advantage for Obama, however, disappeared after the debates began in early October and news coverage shifted in Romney’s direction, mirroring the momentum change reflected in many public opinion polls, the study by the Pew Research Center’s Project for Excellence in Journalism found.

Overall from August 27 through October 21, 19% of stories about Obama studied in a cross section of mainstream media were clearly favorable in tone while 30% were unfavorable and 51% mixed. This is a differential of 11 percentage points between unfavorable and favorable stories.

For Romney, 15% of the stories studied were favorable, 38% were unfavorable and 47% were mixed-a differential toward negative stories of 23 points.

Most of the advantage in coverage for Obama, however, came in September in the form of highly negative coverage for Romney. This was a period when the GOP nominee was losing ground in the polls, he was criticized for his comments about Libya, and a video surfaced in which he effectively dismissed 47% of the American public.

All that changed almost overnight after the first debate on October 3. From that day through October 21, the coverage in effect reversed. In all, 20% of stories about Romney were favorable, 30% were unfavorable, and 50% were mixed-a differential of 10 points to the negative. For Obama, 13% of stories were favorable, 36% were unfavorable, and 50% were mixed-a differential of 23 points.

via Winning the Media Campaign 2012 | Project for Excellence in Journalism (PEJ).

About the Author

Politisite delivers the latest Breaking Political News, Debate Coverage, Election Results, Commentary and Analysis. We provide in-depth news with special reports and interactive political coverage. Politisite was a pioneer in internet political news gathering and dissemination. Politisite came live in early 1998 and become the first internet only news source to cover local, state, and national political campaigns, debates and elections. Before there were the terms Blog, Blogger, New Media, or Crowd-sourcing, Politisite was developing what has become the standard in political news coverage, long before most political sites were even conceived. The Name ‘Politisite” simply means Political Website.

Author Archive Page

Post a Comment

Your email address will not be published.