Why is the White House worried? Gallup: Bachmann high name recognition with highest Positive Intensity Score

PRINCETON, NJ — Minnesota Rep. Michele Bachmann, who formally announced her presidential candidacy Monday in her hometown of Waterloo, Iowa, enters the race with 69% name recognition among Republicans and ties for the highest Positive Intensity Score of any GOP candidate Gallup tracks.

Bachmann finds herself in a relatively positive position among Republicans as she begins her formal campaign. Her name recognition is up to 69% for the two-week period of June 13-26, having climbed from 52% in late February/early March. This places her fifth among the most well-known Republicans Gallup measures, behind Sarah Palin, Newt Gingrich, Mitt Romney, and Ron Paul, but well ahead of Tim Pawlenty, Jon Huntsman, and several other competitors. Bachmann’s Positive Intensity Score of 24 ties with Herman Cain’s as the highest such score of any candidate, and is her highest to date. Bachmann’s ability to maintain her relatively high Positive Intensity Score as she has become better known distinguishes her from several of her competitors.

Cain’s name recognition is also up, from 21% in March to 46% today, although his Positive Intensity Score is down slightly from 28 — his highest — a few weeks ago.

via Bachmann in Strong Position as She Enters 2012 Race.

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