He drew the line. Right over Ronald’s floppy red shoes.
McDonald’s Corp. CEO Jim Skinner came out swinging Thursday when asked about Ronald McDonald and whether the burger chain hooks children with junk food…
“We believe in the democratic process and our government officials believe in the democratic process,” he said to applause from the audience of McDonald’s shareholders. “This is about choice, this is about personal, individual right to choose in the society we live in. That’s where we play, that’s where you play, and we have every right to do so.”
Skinner also got applause when he called Ronald, the burger chain’s smiling spokesclown, “an ambassador for good” and noted that he is the face of Ronald McDonald House Charities.
“He does not advertise unhealthy food to children,” Skinner said. “We provide many choices that fit with the balanced, active lifestyle. It is up to them to choose and their parents to choose, and it is their responsibility to do so.”
A shareholder resolution that would have required the company to study the financial impact of defending its meals for kids got just six percent of the vote, which is almost a death blow to the “ban Ronald” movement. I say “almost” because there’s a crucial detail buried in the Journal’s report about this, a detail that makes McDonald’s and the “ban Ronald” crowd somehow look equally dopey.
- McDonalds CEO: The Clown Stays, Food Nazis! (michellemalkin.com)
- Neil Cavuto And John Banzhaf Get In Massive Shoutfest Over Ronald McDonald (mediaite.com)
- McDonald’s CEO takes on Ronald’s critics (cbsnews.com)