McDonald’s CEO to food police: The clown’s going nowhere

He drew the line. Right over Ronald’s floppy red shoes.

McDonald’s Corp. CEO Jim Skinner came out swinging Thursday when asked about Ronald McDonald and whether the burger chain hooks children with junk food…

“We believe in the democratic process and our government officials believe in the democratic process,” he said to applause from the audience of McDonald’s shareholders. “This is about choice, this is about personal, individual right to choose in the society we live in. That’s where we play, that’s where you play, and we have every right to do so.”

Skinner also got applause when he called Ronald, the burger chain’s smiling spokesclown, “an ambassador for good” and noted that he is the face of Ronald McDonald House Charities.

“He does not advertise unhealthy food to children,” Skinner said. “We provide many choices that fit with the balanced, active lifestyle. It is up to them to choose and their parents to choose, and it is their responsibility to do so.”

A shareholder resolution that would have required the company to study the financial impact of defending its meals for kids got just six percent of the vote, which is almost a death blow to the “ban Ronald” movement. I say “almost” because there’s a crucial detail buried in the Journal’s report about this, a detail that makes McDonald’s and the “ban Ronald” crowd somehow look equally dopey.

via McDonald’s CEO to food police: The clown’s going nowhere « Hot Air.

About the Author

Politisite delivers the latest Breaking Political News, Debate Coverage, Election Results, Commentary and Analysis. We provide in-depth news with special reports and interactive political coverage. Politisite was a pioneer in internet political news gathering and dissemination. Politisite came live in early 1998 and become the first internet only news source to cover local, state, and national political campaigns, debates and elections. Before there were the terms Blog, Blogger, New Media, or Crowd-sourcing, Politisite was developing what has become the standard in political news coverage, long before most political sites were even conceived. The Name ‘Politisite” simply means Political Website.

Author Archive Page

Post a Comment